Marketing Management

Academic Staff

Oct. 28, 2026, 9:24 p.m.
Nizar Issa Sadeeq
Nizar Issa Sadeeq (PhD)
None
Assistant Professor in Business Administration

Marketing Management
College of Administration and Economics
University of Duhok
[email protected]
ORCID
Google Scholar

  • PhD in Business Administration\ University of Duhok, 2022 .
  • MSc in business Administration\ University of Duhok, 2011 .
  • BSc in Business Administration\ University of Duhok, 2014 .

  • Principles of Marketing Management.
  • Global Marketing.
  • Tourism Marketing.
  • Healthcare Services Marketing.
  • Human Resource Management.
  • Production Management.

  • Faculty Representative at the College.
  • Member of the College’s Postgraduate Thesis and Dissertation Format Review Committee.
  • Member of the Scientific and Examination Committees in the Department of Marketing Management.

Research

  1. The Role of Experiential Marketing in Raising Awareness of Renewable Energy Products: A Study of the Opinions of a Sample of Solar Panel Users in Duhok City/ TANMIYAT AL RAFIDAIN 45 (149), 36-62
  2. Measuring Customer Attitudes Toward Nostalgia Marketing: A Study of a Sample of Customers’ Opinions in Duhok City. Economic Sciences Journal, 20 (76), 405-428.
  3. The Impact of Customer Perception of Environmental Issues on the Adoption of Sustainability Practices from the Customers' Perspective: A Field Study on a Sample of Cihan Private Bank Customers in Duhok City. The 2nd Scientific Conference of the College of Administration and Economics, University of Duhok, "Towards a Promising Sustainable Environment."
  4. The Reality of Digital Marketing Tools in Tourism Organizations: A Study of Hotel Managers’ Opinions in the Kurdistan Region of Iraq. Academic Journal of Nawroz University, 12 (4), 151-167.
  5. The Potential for Adopting Customer Relationship Management in Service Organizations. Academic Journal of Nawroz University, 9 (4), 257-270.
  6. Sensory Marketing: A Theoretical Philosophical Study. AL-Anbar University Journal of Economic and Administration Sciences, 10 (22).
  7. The Role of Emotional Intelligence in Achieving Administrative Innovation: A Field Study of Managers and Heads of Departments at Nawroz University and Cihan University Campus-Duhok. Academic Journal of Nawroz University, 6 (2), 352-364.
  8. Evaluating Demarketing Strategies in Service Business Organizations: A Diagnostic Study at the Duhok Electricity Distribution Directorate. Journal of Administration and Economics, 2 (5), 94-125.‏

  • Digital Marketing
  • Consumer Behavior
  • Artificial Intelligence in Marketing
  • Sustainable Marketing
  • Brand Management
  • Tourism Marketing